Fundamentally Apple is a strong company. If you are Long on apple, now is the time to buy. I'm not saying that the market has bottomed out or anything, or that apple wont go any lower in the next year or so. But the company has a ton of cash and will eventually come back up. 97.00 a share is amazing for this company, and now would be a good time to buy some in my opinion. I would not go and spend all of your money on apple right now. I would invest say 50% of what you want to put in apple now and then buy every few days/weeks until the bottom is found. Right now Apple prices are a steal. Just my humble opinion.